Exercise 7: Finding The Prospective Member

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                         EXERCISE SEVEN
                 FINDING THE PROSPECTIVE MEMBER

Where should you begin?  How should you find the people you seek? 
You needn't begin from the beginning as if you were the first
person who ever looked for new members.  Many resources are
available in the community to help you.  Among the most useful are:

     Census list
     Telephone directory
     Classified directory (found in some smaller communities)
     Chamber of Commerce
     City directory
     Voting lists
     Churches
     Lists of parents who have children in school 
     Lists of high school, college, and other school alumni
     New residents, as listed in real estate office, industries,
          and housing projects
     Suggestions made by newspapers, radio stations, community
          leaders
     Other existing organizations

Possibly the best resource of all will be found in the present
members of your organization and their friends.  "A satisfied
customer is the best advertisement."

What's a member look like?  What types of things should we know
about them?

> EXAMPLES:

                              Old                 New        

Where they live

Economic background

Jobs

Interests

Sex

Ethnicity/race

Class

Present practice

What do they join
 and why?

Age                                                              

• Lois M. Frey, UVM Extension, RR #4, Box 2298, Montpelier, VT 05602, (802) 223-2389, email: lfrey@sover.net
• "Group Development: Creating Group Effectiveness" by Duane Dale, DFD Associates, 99 Brattle Street, Cambridge, MA 02138-3402 (moving to 764 South East Street, Amherst, MA 01022 after 8/1/98);
• Bob Biagi, 142 Cherry Lane, Amherst, MA 01002 (413) 549-1412;

Comments to: crs@uvm.edu
Reviewed as of 4/20/98