Competitor Information Forms

Note for Users: This project and its content were completed in 1997. At this time, there are no existing plans to update the materials.

Competitor Information Form

Prepared by:
Date:
Competitor:
Product/service:
Location(s):

Specific information:

Years in business:
Number of employees:
Dollar sales:
Unit sales:
Market share:
Financial strength:
Profitability:

Players (include their ages, experience in this business, training or education, strengths and weaknesses, and other pertinent information):

President/owner:
Outside advisors:
Key employees:

The competition's marketing strategy:

Pricing:
Advertising themes:
Promotion/public relations efforts:

Significant changes (new people, products, etc.):

How this competitor competes with you:

Comments:

Comparing Myself to My Competitors Form

Prepared by:
Date:
Competitor:

                                       Describe your competitors:                                      How do you stack up?

Price

Quality

Service

Location

Advertising

Other yardsticks

Source:
Upstart, Figures 4.2 and 4.3,
Upstart Publishing Company, Inc.
12 Portland Street, Dover, NH, 03820
Phone: 603/749-5071 or call 1-800-235-8866.

Appendix C: Sources and Applications for Funding Form
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